How can blogging help expand your business, get you traffic, and increase your sales?

In other words, what are the benefits of blogging?

It takes time to write articles (or to hire someone to). You don’t want to waste time and resources on things that aren’t gonna put more money in your pocket.

No doubt, you’ve seen all those other companies adopt blogging as a marketing strategy. Effectively, they’ve become “thought leaders” in their industry and taken on the role of educating their customer base.

With this article, I want to show you why blogging is a good thing, and more importantly, what it can do for your company. You just need to decide what to write about and boom, you’ll get all of the benefits I’ll gonna talk about.

By the end of this article, you’ll have the complete picture and be able to make a decision right now as to whether to start one or pass on it.

Turn cold leads into HOT leads!

You and I BOTH know that the only way to make a sale is to turn cold leads into piping hot leads.

You gotta warm visitors up to:

• Who you are
• What your company does
• Why YOUR solution is the best one out there

A stranger is NEVER going to buy from you. They don’t trust you. They don’t know enough about your business. Most importantly, they have no idea whether or not your products will be beneficial to their life. Will your products actually solve their problems?

Blogging is the PERFECT way to educate, build rapport, and break through that barrier of skepticism that all new customers have. When a website visitor reads through a well-written article, they instantly come to see you as an expert in your field.

By writing and educating about topics in your industry, visitors not only see you as an expert, but they also subconsciously realize that you’re not just out to make a quick buck. You’re putting in the time to put good quality information out there into the universe. Just avoid these mistakes, or your blog will have the reverse effect.

Generate a flood of email leads

When a visitor has read through a helpful article, they’re gonna want more education and information from YOU. This is a killer opportunity to get their email address in exchange for a simple checklist, guide, or video that will deliver more great tips.

Without even trying, you’ll find people starting to subscribe to your blog, hungry for more valuable information from your company. It’s like magic. This is the purest form of lead generation in the Web 2.0 era. You can use some of these tools to get even more leads.

Not only can you send them MORE information, but you can also move them forward in the sales process towards a purchasing decision. Your email list software will make it easy to keep track of common questions, objections, and even sales.

Blogging is an amazing way to rack up a list of thousands of email subscribers that effectively become your “audience” online. A portion of these subscribers will end up becoming customers.

This is why email is so effective:

• For every $1 you spend on email marketing, you can expect an average return of $38. (source).
• Email has higher conversion rates than social media (source)
• Personal-sounding emails deliver transaction rates that are 6x higher (source)

Your list isn’t just your crowd, it’s also your list of leads that with a little nurturing, can be converted into sales for your business.

Dominate search engine keywords

Blogging is incredible for increasing the domain authority of your website. With more pages for Google to index, you’ll naturally start to rank better for key terms related to your industry.

Search engines LOVE when you publish regular frequent content on your site. It gives them a lot of data to tell what your website is about. When that content helps answer questions that users are searching for, Google will also serve up some of the well-written articles you’ve put out there.

Rather than paying for advertisements with Google Adwords, you can just write blog articles that rank for the exact same key terms. When users click on your article in the search results, that is 100% FREE traffic to your blog… woah.

Starting a blog will put you head and shoulders in front of your competitors in the search rankings. This is the BEST decision that you can make if you want to get free traffic to your website or online store.

Drive Traffic Consistently – 24/7

A blog lets you embed links into your articles that go to other articles, your own products, or products that you recommend.

Every time that someone comes to that article online, they have the opportunity to click those links and be taken to the various destinations. This is… powerful!

The simple fact that visitors can be reading my site (without me there) allows me to generate passive income in my own business. I talk about this a lot in my book, Blogging for Beginners. It’s free with a 30-day trial of Audible. You can grab an Audible copy of it here and listen while you’re on the go.

You can use this functionality to drive consistent traffic to your products or simply to affiliate programs that you’ve joined. Just sit back and relax. It’s like putting your business on autopilot.

Network with major influencers and experts

Now that you have a blog, you can easily network with influencers and experts in your industry.

Why?

Because you have an audience that is valuable to THEM. They will want to gain access to your crowd. They might be willing to write a guest post for your blog so that they can spread awareness about their work.

In addition, they’ll also be more willing to let you write a guest post for their blog, because they’ll be able to see whether or not you’re good at writing. With all of the blog posts that you’ve put together, it will be a no-brainer to let them contribute quality educational content to their website.

This is exactly why blogging is good for your business. It allows you to form relationships with customers and potential partners in your industry. You do all of this in a very non-invasive way that starts things off on the right foot.

Do you need some hand-holding?

Do you want help setting up a blog for your business?

I have a great tutorial that walks you through how to go about setting up a blog using WordPress. It’s fast and you’ll begin to see results in a matter of days.

Along with providing free education, I also coach students through the process of setting up, growing, and expanding a blog for their company. I’ve revealed my formula for getting this done in my blogging guide. It’s a must-have. Literally.

For those students that have a budget to spend on training and coaching, I also work one-on-one for 8 to 12 weeks at a time. You’ll bring me on your team. I’ll create a lesson plan. We’ll set action items. You’ll even get homework assignments.

You must contact me directly if you’d like to learn more about my coaching program. It’s very selective and I turn away a lot of students. Just send me a message and I’ll send over some questions to see whether or not you’re a good fit.